Behind the Badge

Have you had the experience of losing a pet? If you have, you’ll know that it’s a horrible situation. Not knowing where your furry friend is and having no way to find them is heart wrenching. Pet Widget founder, Ivan, knows this feeling all too well. He had his two Labrador Retrievers go missing once, and even though they were microchipped, the person who found them had no way of contacting him. Fortunately, they were reunited, but out of sheer luck. Not all owners and their lost pets are this lucky though…

Did you know that 1 in 3 pets will get lost in their lifetime? And that 90% of lost pets never return home? These facts shocked us, so we vowed to find a better solution to help owners reunite with their lost pets. This is where our flagship product, Badge, was born.

Badge is an intelligent pet ID tag integrated with a cloud-based global pet identification registry. It is an essential accessory that helps lost pets find home quickly.

Badge grants access to information of the lost pet in one of three ways:

– Scanning its QR code on the badge
– Tapping it with a NFC enabled phone
– Entering the unique ID on the Pet Widget website with any web browser

The lost pet’s Badge profile will have your contact number so the rescuer can call you directly from any smartphone with just one tap, and also view crucial information like your pet’s allergies. You will receive a notification within seconds with the finder’s location, so you know that your furry friend has been found, and more importantly, get directions to navigate to their location.

Being a pet owner is a huge responsibility, but we’re here to help you out. Here at Pet Widget, we have utilized technology to create a solution that helps you manage better, leaving you to spend more time enjoying your pets company – like playing fetch in the park, going for a walk, or cuddling on the couch.

If you want to be the best owner you can be, invest in one of our Badges for your furry friends. We hope you never have to utilize its functions, but if you do, it could save heartbreak and ensure many more years of fun together!


Get in touch with us if you have Badge Stories you’d like to share, and we just might feature you, and your pet on the Blog. We’d love to hear your stories, and celebrate pets returning home to their families.

Don’t have a Pet Widget Badge for your pet yet? Get one here now.

Learn more useful pet tips and engage with the community on the Pet Widget App—available for FREE on Google Play, and the App Store.

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